Information Technology (IT) has become the core of any business in any industry, and therefore strategy of the business/ enterprise should be essentially powered by IT and digital technologies.
With the evolvement of technologies, business models have rapidly changed and transformed. IT strategy is no longer a supportive department as it was considered in the past but the core of the business and the driver behind the business model. Consequently, the enterprise business strategy must be built at the same time with the IT/digital strategy, whilst considering the values the IT and the business models offer to the business, customers and employees with the best competitive advantage.
The enterprise architecture is one of the essential and most crucial aspects of the strategy, in addition to the innovation approach of designing all business processes. Digital mindsets of the executive leaders and the harmony with the IT leaders are the drivers behind the change and transformation where new organisational structure, internal capabilities and skillsets are required to compete in the new digital economy.
Project Management Institute
Informa Middle East is an approved Registered Education Provider (REP) with the Project Management Institute (PMI). As an REP Informa Middle East is approved by PMI to issue Professional Development Units (PDU) for our training courses.
The REP programme has been designed to enhance the ongoing professional development of PMI’s members, those credentialed through PMI and others in the project management profession.
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Prof. Dr. Samir El-Masri
Prof. Dr. El-Masri received his Electronic Engineering Degree (1993), his Software Engineering Master’s Degree (1994) and PhD (1997) from Grenoble National Polytechnic Institute (France).