Information Technology (IT) has become the core of any business in any industry, and therefore strategy of the business/ enterprise should be essentially powered by IT and digital technologies.

With the evolvement of technologies, business models have rapidly changed and transformed. IT strategy is no longer a supportive department as it was considered in the past but the core of the business and the driver behind the business model. Consequently, the enterprise business strategy must be built at the same time with the IT/digital strategy, whilst considering the values the IT and the business models offer to the business, customers and employees with the best competitive advantage.

The enterprise architecture is one of the essential and most crucial aspects of the strategy, in addition to the innovation approach of designing all business processes. Digital mindsets of the executive leaders and the harmony with the IT leaders are the drivers behind the change and transformation where new organisational structure, internal capabilities and skillsets are required to compete in the new digital economy.

Project Management Institute

Informa Middle East is an approved Registered Education Provider (REP) with the Project Management Institute (PMI). As an REP Informa Middle East is approved by PMI to issue Professional Development Units (PDU) for our training courses.

The REP programme has been designed to enhance the ongoing professional development of PMI’s members, those credentialed through PMI and others in the project management profession.

The PMI Registered Education Provider logo is a registered service and collective mark of the Project Management Institute, Inc.

Prof. Dr. Samir El-Masri

Prof. Dr. El-Masri received his Electronic Engineering Degree (1993), his Software Engineering Master’s Degree (1994) and PhD (1997) from Grenoble National Polytechnic Institute (France).

He worked at Hokkaido University (Japan) from 1998 until 2001, leading the development of an advanced software system project for telecommunications companies NTT and DoCoMo, and he was Assistant/Associate Professor at University of Western Sydney (Australia) from 2001 until 2006.

Prof. El-Masri worked in the IT industry as a Senior Project/ Programme Manager in leading IT consulting companies in Sydney, Australia from 2006 until 2009. Prof. El-Masri was a Professor and Senior eHealth Industry Consultant from 2009 until 2014 at King Saud University (Saudi Arabia). He has more than 100 published research papers on advanced digital technologies in international journals, books and conferences.

Prof. El-Masri worked for General Electric (GE) from 2014 as a Senior Regional Director for industrial Internet and digital projects in the MENA region until 2017. Prof. El-Masri is certified in Digital Business Transformation Management and PRINCE2, and is a certified Blockchain expert. He now works as a Senior Consultant and professional Trainer in Digital Transformation, Big Data Analytics, Artificial Intelligence, Blockchain, Data Science, Machine Learning, Cloud Platforms, and Internet of Things (IoT) – helping organisations from all industries with strategy and the new emerging digital technologies in the MENA region.