This three-day comprehensive programme provides the essential knowledge and skills for sales managers/supervisors responsible for sales and effective route planning and coverage. The course covers key areas of sales management – including developing and implementing business strategies to improve sales, setting sales objectives, monitoring and balancing volumes, costs and margins of products sold and the importance of the role of the sales manager in achieving Company business plan.

Tony Lewis

Tony Lewis has held senior management – sales and operations positions with some of the world’s largest multi-national blue-chip organisations over a 45-year career. Prior to going independent in 1995, he was Southern African Training Manager for The Coca-Cola Company (TCCC), after which he established a consultancy specialising in capability development, training and route-to-market assessment, design and implementation.

Tony has since held senior interim positions within TCCC and Partner Bottlers in many challenging developing and emerging markets of Africa, Middle East and Asia. In addition, he has provided value-add consultancy services to many multinational blue-chip organisations, often in culturally diverse organisations, across a broad spectrum of industries in over 80 countries, often in ultra-competitive and challenging operational environments. With an in-depth knowledge of his subject, he is considered a leading sales and operations training designer and facilitator, being a master trainer in many internationally acclaimed programmes.

At the enterprise level, his driving strength and interest has been to develop people through his participative outcome-based programmes. He leads people to develop advanced sales, marketing, and communication techniques and management strategies, resulting in their personal growth. Tony’s clients have been in the FMCG, Telecommunications, Banking, Cosmetics, Service and Industrial industries.