Overview

It’s not what you do; it’s who you are, both as a professional and as a business. Learn the skills, strategies, and techniques to give yourself and your product a competitive advantage. With this course, you will walk away with a toolbox of best practices and proven methodologies that will help you establish and then lead a culture of innovation for your company. You will craft a workable real-time process to build new, effective revenue streams. You will re-learn the entire product life cycle from the perspective of innovation; from goods and services early ideation to the retirement of past innovations. The entire learning process is designed to prepare you to take the Certified Innovation Leader exam. Certified Innovation Leaders understand and utilize every phase of the innovation process to produce goods and services that are successful in the global market place and provide maximum return on investment to the organization. The innovation body of knowledge explored in the workshop includes: • Innovation Strategic Alignment • Ideation Management • Business Case Development • Knowledge Creation • Project Planning • Innovation Development • Innovation Qualification • Product Launch

Allisyn James

Allisyn James, Independent consultant and practitioner with over 25 years’ experience. Allisyn is an experienced facilitator, trainer and coach across the full suite of business and commercial capabilities. Known for her strong strategic thinking skills coupled with real tactical expertise, she loves to share best practice and create innovative and immersive training events. Allisyn brings a wealth of industry experience having held senior commercial positions in both client and agency side across multiple categories and in multiple geographies. She has written and delivered many capability academies for multinationals – improving the ability of marketing and sales professionals to stay contemporary and do their job better! For Allisyn it’s all about the consumer at the heart. As a specialist in driving growth through innovation, she helps businesses build innovation funnels and build compelling commercial business plans . She is constantly fascinated by people and why they think, feel and behave how they do, and is passionate about driving growth through cultural context. She has experience running the Google Innovation Mini MBA and many other tailored Advanced Innovation programmes for her clients. She is an accredited Belbin practitioner and believes that in today’s business environment understanding style preference, being personally aware, and soaring with your strengths sets everyone up for success. Categories worked in FMCG, (CPG) FMCH, Food & Drinks, Beauty, Healthcare, Telco, Retail, Financial Services, Pharma, Leisure, Fashion, Sports, Tech Education & Awards BA Hons, Post Grad Marketing Diploma, MBA, Diploma in Digital Marketing, 3 Effie Golds, IGD Best student prize

Leland (Lee) D. Shaeffer

Leland (Lee) D. Shaeffer, Managing Director of PLM Associates, helps companies improve their marketing, product management and overall product lifecycle management practices. His expertise includes strategic business and product planning, product design, product management and marketing. As part of his practice, he has instructed numerous executive courses and workshops in the USA, Middle East, Europe and Asia, and he has often spoken at national and international conferences. In addition, Lee has published many articles on product development and marketing, and he was a contributing author for “The PDMA Toolbook For New Product Development 3.” Lee has held senior positions in marketing, business development, product management and engineering at companies including Apple Computer, Unisys and Imagery/Eastman Kodak. He was also a consultant at McKinsey & Company, where he specialised in product and market strategy. Lee is on the advisory board of the Association of International Product Marketing and Management (AIPMM) and is a Vice Chairman Emeritus of the Product Development and Management Association (PDMA). A recipient of AIPMM’s “Trainer of the Year” award, he holds a BS in electrical engineering from the Massachusetts Institute of Technology and an MBA from Stanford University.