Overview

Anyone who needs to create and maintain customer relationships will require a comprehensive awareness of marketing principles. This workshop will cover both the theory and the practice of marketing, equipping delegates with the skills and knowledge to be able to contribute effectively to the marketing initiatives in their organisation. They cover the roles and responsibilities of brand management and the use of the marketing mix to strengthen your brand(s). Using latest and best practice, learn how to grow and defend your market position and maximise investment return.

You will learn how to be fully effective and efficient in all aspects of marketing. This is the most comprehensive coverage of the marketing function that can be provided.

Graham Hollins
Consultant / Trainer
UK

Graham Hollins runs his own training consultancy. He has gained over 20 years of commercial experience, developed within several blue chip companies, including Unilever, L’Oreal, Reckitt and GlaxoSmithKline. He has also worked for an agency in marketing communications. Graham has further built his skills as a consultant working for a range of clients. Having worked extensively in the UK and Australia, Graham has also worked in France, Italy and SE Asia.

In addition, Graham has been working full-time in training and facilitation for over 10 years. He has experience of delivering learning programmes in over 50 countries on every continent across the world, including and extensively in the Middle East. Graham’s training style is a mix of traditional and ‘live-action’ learning workshops and virtual learning, covering a wide range of Marketing and Management skills and competencies.

Graham’s broad experience has been put to good use with a range of clients in both the development and delivery of a variety of programmes for groups from 4 to 140 delegates, covering B2B and B2C. He has a depth of management expertise from his employment and in his training career has worked across most major sectors, notably: FMCG, pharmaceuticals, telecommunications, IT, electronics, Oil & Gas, Hotels and Leisure, Sport and agencies.

An energetic and enthusiastic trainer with a real passion for learning, Graham’s upbeat positivity never fails to encourage participation.

Graham has also run workshops and lectures for the UK Chartered Institute of Marketing and Deakin University (Melbourne). He has a Master’s degree from Oxford University and also speaks business French.