Overview

Event management is a highly pressured environment, and senior managers increasingly comment on the stresses and pressures of the job. A professional approach, effective planning and management are essential to building professional confidence and capability, leading to the consistent delivery of successful events. This course aims to enhance the skills of senior professionals and develop management competencies to equip them to deliver well organised events and to help minimise work pressures and stresses through effective planning and a systematic approach to project management. It will also explore trends impacting on the delivery of events, such as ‘experience design’ and ‘the digital economy’.

This course runs in tandem with the two-day Event Safety & Security Management course, and both courses are targeted at senior (strategic-level) Events Managers from across the GCC. The ECFEM programme will be delivered by a senior member of the Executive Training Team from Edinburgh Napier University’s Business School. The Course Director possesses extensive practical experience of strategic management and operations of events, and delivery of executive training internationally.

Kenneth Wardrop
BA (Hons) MBA MTS

Kenneth has over 25 years of professional experience in destination marketing, brand management, economic development and regeneration, cultural tourism, and festival and events operations. He has a Masters in Business Administration degree from Strathclyde University.

He is a former Chief Executive of the city's destination promotion body. While as Head of Economic Development of the City of Edinburgh Council, he was responsible for the Council's investment in and management of Edinburgh's Winter Festivals, the Edinburgh International Science Festival, and other major events such as the MTV European Music Awards. He was a founding director of the board of the Edinburgh Convention Bureau and served on the board from 2005 to 2011. He has a track record of leading successful public - private sector collaborations.

Kenneth has been a Visiting Research Fellow in the School of Marketing Tourism and Languages at Edinburgh Napier University since 2008 and lectures on Festivals and Events Management and Tourism in Edinburgh and overseas. Kenneth has been an Associate of the Edinburgh Institute since 2011, and is Project Director of the Destination Leaders Programme for Scottish tourism industry professionals. He also manages his own tourism consultancy business.