Overview

This intensive course provides a well-structured and robust toolset for executives and managers who need to participate in strategic planning and management activities.

It also provides an effective refresher for people who have studied MBAs or similar courses in the past and wish to revisit the strategic management topics.

You will gain a clear view of the contemporary strategic context, as well as see some of the management thinking that has influenced the development of strategic thinking over the past 65 years or so, giving you the ability to interpret historical strategy, as well as to analyse future options and to synthesise strategic themes and objectives.

Establishing a strong line of sight from the corporate vision, all the way through to day-to-day actions that support the business strategy, the course will provide the concepts, language, frameworks and techniques to confidently engage with strategic thinking and planning tasks.

The course also looks closely at how to develop an appropriate strategic position, including a comparison of ‘red’ and ‘blue’ ocean thinking, as well as the classic generic strategies and five forces models.

You will also examine the links between creating and implementing strategies and include techniques to increase the probability of success.

When you have attended this course, you will be able to apply the structure and content confidently in your strategic role.

James Graham James Graham

James Graham specialises in strategy formulation and strategic execution, with the experience of working in over 30 countries across Africa, The Americas,Asia, Europe and the Middle East. Initially working in the sales and marketing function, he then developed a second career in management consulting, working with Pagoda Consulting, a highly respected London based boutique that focuses on IT strategy and business transformation.

He has consulted to a number of strategically focused initiatives in Europe and the USA and worked in Learning and Development in the Middle East since 2005, mainly in the areas of managing business change, strategy and process management. This experience includes the private and public sectors.

Although primarily a practitioner, James has also been published, as a contributor to “97 Things Every Project Manager Should Know” (O’Reilly) and as a co-author of “Maximising the Potential”, a publication under the Information Society Initiative of the UK Department for Trade and Industry. He also wrote the chapter “Planning for Change” in ABG Publications’ “Electronic Business” publication.

James holds a Certificate in Management Studies, a Diploma in Psychology and a Master of Science in Consulting. He is PMP® certified and also holds British Psychological Society Level A and B Intermediate + qualifications.